Thoughtful gifts often recognise a relationship rather than just an occasion. The Cherish collection includes keepsakes and sentimental designs for showing appreciation to family, friends and other important people. Consider what you want the recipient to remember: a person who supported them, a family milestone, or the bond they share with a beloved pet.

Find the right sentimental keepsake

A certificate or keepsake can express something personal in a way that a general greeting cannot. Explore the individual designs here, then read our new baby keepsake guide for family milestones or our pet-lover gift guide for a dog or cat companion. If you would rather add a message to a smaller gift, browse greeting and occasion cards.

Check each listing for its exact wording, format and included items to choose something appropriate for your recipient.